The history of publishing has taken significant turns in the history of time, and as a result, various Schools of thought have emerged in defining the methods involved with within these eras. Within these publishing innovations a significant determinant in relating these network of elements is the theory of assemblage within a flat ontology – equal representation of elements. Within these elements a significant factor to acknowledge is also human and non-human factors. This means that non-living breathing tangible goods also have agency. Initially the Actor Network Theory is what encapsulated the general public’s definition of multifaceted nature of materials. This was assumed as possessing both material and semiotic – simultaneously. This means between things and between concepts forming a single network. Eg. Teacher, students, desks—interactivity classified as a coherent whole. In terms of the printing press in the late 1400’s this innovation would be regarded as possessing human and non human traits upon assemblages in which could be considered in relation to technology and humans and the social public. However, this has been largely criticized due to relation of agency between humans and non-humans with heterogenous associations.
The new philosophy has attempted to redefine ontology relating it to the level of individuals and society as a whole. With this new distinction it defines the variable roles a component may play defined within axis’s – territorialing and deteritorialising <—- with these defined by relations of exteriority. This means that the way in which the user or individual is related to the material by wither plugging or unplugging without losing its identity. Similarly the notions of decoding and encoding are involved within this in which the individual processes the information of the text of the form of publishing e.g. through digital or physical ink printing and how the indivudal defines and perceives this information. The assemblage of digital techonology within the definition of this new philosophy can define the material role of manufacturing the good e.g. machinery/plastic, the expressive role – formation of text e..g bold, colours, digital print, territorializing – the components and relationships regarding the iphone digital elements of durability and assemblage. Deterritorialisng – change in climate of the digital publishing e.g. reformulation of material e..g. ipad 1 being upgraded to the ipad 2.
This was a largely complicated topic, however I’d like to think I grasped some significant concepts within this weeks readings and incorporated them appropriately with the history of publishing. Providing a coherent distinction between the original and new philosophies and what they prescribe an effective idea of what is encapsulated.