W8 – Visualisation

Visualisation is the conveyance of a message/idea through a variety of techniques for creating such messages e.g. images, animations or diagrams. Within the contemporary framework, new forms of visualisation e.g. educational visualisation, informational visualisation, knowledge visualisation have been created, and with this comes differing forms of expression, content affecting the public.

The relatively new notion of real-time publication – twitter, iphone ipad – presenting technologically innovative features, such as touch interfaces, and Wifi connectivity has altered public forms of expression and informational content. Images and textual content can be posted/uploaded through real-time allowing a new dimension of expressionism and perception by the public that was not possible in the past, with up-to-date content being able to be viewed. Being wireless internationally a communication that crosses physical borders allows the views of different publics worldwide to be perceived by individuals, and expressing one’s ideas has never been more convenient, with virtually anyone in the world have the ability to post views and opinions. With the introduction of an online language in the form of slang and jargon the structure of expression has also been altered between an online and physical landscape.

This implementation of technology is also seen with Vjing (real-time interaction) in which the practice of audiovisual performance also converges with the contemporary landscape, affecting the public’s communication (audience). This interactivity (INTERACTION DESIGN) with the public allows for ‘real-time feedback’ between the audience and the artists that perform. These participation devices have altered the conceptual relation between engagement and consumption, allowing the artists to finely tune their performances and giving the public a voice on the matter (EXPERIENCE DESIGN). However, the engagement of Vj’s to creators/artists, has affected forms of expression and content. This is seen within the now problematic notion of the Vj. With differences of interpretations of artists within social political discourse – such as the act of re-visioning an event such as ‘Jackson 2bear’s’ video piece on the problematic representations of first nations people in popular culture. Artists implementation of technology have also affected the history of fine-art, with artists such as – ‘Neubau & Kero’s’ presentation vehicle industrial design – de/reconstructing its architecture, relating mechanical to organic (THESE TWO EXAMPLES IMPLEMENT ‘GRAPHIC DESIGN’ – where the client and artists(designer) in conjunction with form producers e.g. printers. undertake the specific message). In turn, these examples also affect society’s perception and psychological space due to the dynamic visualisation and informational content provided to them. Information graphics within this conveyance uses data/statistics to tell a story about that data. Thus, the audience percieves this data (decodes) and produces a message from it. Smoking advertisements have allowed us to visualise the effects of smoking e.g. real/direct imagery of lungs with tar; showing the internal effects that smoking has on organs and body parts, showing the true gruesome imagery that is necessary in combating and deterring smoking.

The relation between the 3 designs mentioned above e.g. Design, Interaction, and Experience. are all related in the act of conveying a message to the user audience through a visual communication or presentation, highlighting the innovation of technology within the contemporary landscape, altering the conceptual framework of the visualisation of history – with a variety of ever-expanding applications to technology creating diagrams and images etc. in the pursuit of communicating a message to the audience, now producing new terms such as education visualisation e.g. (multimedia interactivity in classrooms through laptops/ipads online).

However, with implementation of technology there comes debate against the materialistic -testament to 1964 Beijing’s ‘proletarian and bourgeois’ conception – reflecting upon the ideological level of – the acute and complex class struggle. Within the modern day society, the struggle for an equal and fair socio-economic system for differing developed and underdeveloped nations shows a huge differentiation of respective public’s perception, forms of content and expression, visualisation. Poorer nations may not be able to continually receive updated informational content/factual information due to lack of funds and technological development within that country even though globalisation has allowed for reduction of barriers and introduced the concept of interconnectedness. Therefore the perceptions of issues may be different from more developed economies e.g. Middle Eastern views versus western ideals.

Although, the concept of history should always be looked at as a guide, it is a natural order of life in which through time update technological innovations are necessary in enhancing public visualisation altering public perception and forms of expression. Yet, we must still look to the past and never lose our connections toward tradition, preserving archival content from the past.

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